Junction361 Branding

A new cafe and beer experience in Fairport, NY, designed to bring the community together, a place for people to meet.

Junction361’s tagline is “coffee, beer, community”. The owners of this cafe in Fairport, NY have been friends for 10 years and channeled their shared passions into opening this business together. When asked what the meaning behind “Junction361” is, they shared" “Junction361 has two meanings - the literal meaning stems from its proximity to Fairport Junction train viewing platform and the mile marker (361) on the main railroad through the Village.”

We worked together to capture this in their logo, with a more abstract nod to design elements on older trains and the Village of Fairport. I hand lettered/drew the entire logo. Their branding package included a Primary Logo, Secondary Logo, Icons, coaster designs, Instagram Story Templates, business card design, font pairing suggestions, color palette, and a Brand Guide.

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