Simple Form Pilates
Simple Form Pilates is a pilates studio in Owego, NY. Kathryn, the owner, approached me for a redesign of her existing brand. She wanted fine lines, a neutral/soft color palate, and wanted a logo with some sort of icon that could represent the studio.
I took the letters “s”, “f”, and “p” to create an abstract icon for the logo and to give her the fine lines she wanted. The result is a clean, simple, modern brand to represent all that her studio has to offer.
I provided Kathryn with a primary logo, secondary logo, icon design, color palette, and several different colored versions of each logo. Visit her at www.simpleformpilates.com
“What does it mean to be healthy? Being whole within yourself, feeling free in your mind and body, and having a lifestyle that sustains that freedom. That is what Pilates has given me, and what Simple Form is giving to our community every day.”
